Senior Communications Manager
Join us!
Get to know us
Do you want to help us shape what the future of work will look like and how it will best embrace our life's aspirations? If this sounds like a journey you want to embark on, we may have the right role for you! PayFit is an intuitive software as a service payroll and HRIS solution designed specifically for SMBs. Since 2015, we have set ourselves a mission to simplify payroll for SMBs and enable employers and employees to grow together. We are a European company operating from 3 main countries (France, Spain, and the UK) where we are supporting over 20,000 clients.
Creating a fulfilling work environment and culture is also a core mission at PayFit, and our day-to-day work philosophy is reflected in our four values:
Care: We genuinely care for others whoever they are, whatever they think.
Excellence: We aim to improve and achieve better results every day.
Humility: Staying humble and exchanging transparent feedback helps us to grow and improve.
Passion: We are the architects of PayFit's success.
A key part of our culture, and essential for our success, is also improving the diversity of our teams and building an inclusive culture where you can be yourself at work.
This is why our recruitment focuses on the skills you demonstrate, and not only on your academic background or previous professional experiences. At PayFit we understand that you can gain applicable skills through a variety of life experiences and we are interested in knowing them, too.
Location :
The position is based in Paris, France.
Position Overview :
PayFit is looking for a Senior Communications Manager to help shape how the company is seen, understood, and trusted across France, Spain, and the UK.
This is a strategic communications role. We are looking for someone who sees PR as a business lever: a way to build trust with entrepreneurs and SMB decision-makers, support go-to-market priorities, strengthen our category positioning, and amplify the moments that matter for the company.
The role sits at the intersection of reputation, narrative, product launches, thought leadership, and AI-era visibility. You will work closely with Brand, Product Marketing, Growth, Content, SEO/GEO, and local market teams to make sure PayFit’s external narrative is clear, differentiated, and activated across the right channels.
We believe the communications job of tomorrow has to take into account how people increasingly turn to AI to find answers. We are not looking for a PR lead who is also a GEO specialist. We are looking for someone with strong PR instincts, sharp editorial judgment, and genuine curiosity for AI search, someone who can make the partnership with SEO/GEO and Content a real collaboration rather than a handoff.
If you thrive on ownership, love building things, and are genuinely excited about what it means to build a brand in the age of AI-powered search, read on.
Reporting to the Brand & Comms Director, you will define how PayFit shows up externally across the press, AI-generated answers, the conversations that shape our category, and the voices of our leadership team.
Key responsibilities :
Narrative & Governance
Own PayFit's messaging platform and ensure it remains coherent across markets, from a press release to an All Hands.
Build governance frameworks that enable spokespeople, teams, and agency partners to communicate consistently.
Lead crisis communications frameworks and partner with other teams on sensitive topics.
PR & LLM Visibility
Lead earned media strategy across France, Spain, and the UK, working with targeted agency partners.
Secure quality media coverage in Tier 1 and Tier 2 publications across all three markets, building visibility and trust with entrepreneurs and SMB decision makers.
Build PayFit's presence in AI-generated answers (ChatGPT, Perplexity, Claude) on payroll, HR, and SMB topics in close collaboration with SEO/GEO, Growth, and Content teams.
Product Launch Amplification
Own the messaging for every product milestone, defining the narrative, the angles, and how it shows up across channels.
Coordinate across Product Marketing, Brand, Content, SEO, and Growth to ensure campaigns are cohesive and all channels are activated effectively before launch.
Thought Leadership
Build and run a thought leadership program for the CEO and leadership team: clear editorial lines per spokesperson, strong message discipline, and executive readiness for media and speaking opportunities.
Why this role is worth it
You'll own something real from day one, not a slice of someone else's strategy.
You'll work directly with the CMO and leadership team at a pivotal brand moment for the company.
You'll be at the frontier of AI-era PR, in a company that's genuinely building for it.
PayFit has a strong culture, a product that matters, and real momentum across three European markets.
Qualifications :
8+ years of experience in communications, with a proven PR track record in B2B, multi-market environments.
Writing at the publication level in both French and English.
Genuinely AI-fluent: you use LLMs as part of your daily workflow and you apply critical judgment to maintain quality and differentiation. AI sharpens your work; it doesn't replace the thinking behind it.
Autonomous and structured: you build a plan, hold it, and report back with clear metrics without being micromanaged.
Strong editorial instincts: you think in angles and audiences, not formats and deliverables.
Proven ability to work cross-functionally and influence without hierarchical authority.
Nice to have:
Background in B2B SaaS, HR tech, or professional services
Experience managing PR across 3+ markets simultaneously
Have built or contributed to a thought leadership program from scratch
Spanish language skills
Understanding of GEO (Generative Engine Optimization) or AI-era PR practices
Interview process :
Interview with Juliana, Recruiter - 45 min
Interview with Marion, CMO - 45 min
Interview and business case with Gabrielle, the Hiring Manager - 60 min
Interview with Firmin, CEO - 45 min
👉 Background Check (ISO27001 certification): identity, diploma, and past professional experiences will be checked after the offer.
What we offer
Flexibility: We believe it is key to producing your best work and being fulfilled. We therefore offer the possibility to work away from our main offices, within France, as well as abroad for a defined period. Further requirements may apply depending on the role and your overall experience.
Learning & Development: At PayFit, we offer a comprehensive learning platform that enables you to acquire new skills daily, supported by our company. We also have English language courses to improve your business communication vocabulary and get to the next level.
Career Development: We want you to progress and be free to choose which direction you want to grow. There are also opportunities for internal moves.
Health insurance: Henner Mutuelle Insurance (60% covered by PayFit, free coverage for children
Transportation: 50% of public transportation costs are covered by PayFit for those living within the Ile de France region, or assistance with sustainable mobility (a bicycle rental subscription, purchase of soft mobility equipment to get to work, etc.).
Meals: A restaurant card with our partner Swile (9€ per workday) covered at 60% by PayFit
A Work Council grant: A monthly allowance to be spent on culture, sports, personal services, etc., as well as a vacation bonus.
Home office budget: A contribution in € per year to help you get set up in the best conditions. A MacBook is our standard working tool
Parental support program: Salary maintenance during the first month of additional parental leave.
Time off: 25 days of holidays + RTT days (depending on the contract).
Disability Inclusion: All of our positions are open to any person living with a disability. To guarantee equal treatment and opportunities, we will take, based on individual needs, appropriate measures to adapt the work conditions of PayFiters with disabilities, and if needed also during the recruitment process. Please let us know what you need and we will do our best to accommodate!
