Get to know us

Do you want to help us shape what the future of work will look like and how it will best embrace our life's aspirations? If this sounds like a journey you want to embark on, we may have the right role for you!PayFit is an intuitive cloud-based payroll and employee management solution designed specifically for SMBs. Since 2015, we have set ourselves a mission to simplify payroll for SMBs and enable employers and employees to grow together. We are a European company operating from 3 main countries (France, Spain, and the UK) where we are supporting over 16,000 clients.

Creating a fulfilling work environment and culture is also a core mission at PayFit, and our day-to-day work philosophy is reflected in our four values:

Care: We genuinely care for others whoever they are, whatever they think.

Excellence: We aim to improve and achieve better results every day.

Humility: Staying humble and exchanging transparent feedback helps us to grow and improve.

Passion: We are the architects of PayFit's success.

A key part of our culture, and essential for our success, is also improving the diversity of our teams and building an inclusive culture where you can be yourself at work.

This is why our recruitment focuses on the skills you demonstrate, and not only on your academic background or previous professional experiences. At PayFit we understand that you can gain applicable skills through a variety of life experiences and we are interested in knowing them, too.

We are looking for an Outbound Marketer to join our Growth team, strengthen our outbound strategy, and contribute to high-impact lead generation for our Sales teams targeting SMBs (10-100 employees) in France, Spain and UK.

Key Responsibilities

This strategic and hands-on role will work under the Growth Acquisition Department and will work closely with our Outbound Sales teams to optimize targeting TAM potential, build intent-based campaigns, and grow a pipeline of high-quality, sales-ready leads. This role will supervise interns to support account prioritization for Sales.

1. Lead Generation Strategy & Target Segment Execution

• Identify TAM (Total Addressable Market) opportunities to craft targeted outreach that attract a steady flow of qualified leads, aligning with business goals.

• Define and execute targeting segmentation strategies for the 10-100 employee segment, using CRM data, intent signals (e.g.,scoring, content downloads, webinars, website visits) and market insights to engage high-potential leads.

• Analyze outbound marketing strategies (e.g.,scoring, content downloads, webinars, website visits) and provide regular reports on key metrics and ROI.

• Collaborate with content & design to create compelling content for content downloads campaigns globally.

2. Sales Collaboration & Enablement

• Collaborate with Sales teams on a weekly basis to ensure alignment on prioritized accounts, follow up on key prospects, and track outreach and conversion sales funnel & signals.

• Oversee and establish protocols for content approval workflows, including bypass criteria (e.g. VSB content downloads are properly going into nurturing in France).

• Lead and energize Sales teams around integrated campaigns and GTM playbook, offering proactive updates on campaign goals, outreach tactics, and KPIs.

• Enhance sales enablement processes by equipping Sales with the most impactful outreach cadences strategies, messaging, and tools to amplify their effectiveness.

3. Tools & Automation

• Set up and optimize outbound tools (e.g. outreach, sales nav) in close partnership with Sales Ops, integrating AI-based scoring to help Sales prioritize leads effectively.

• Collaborate with Data and Paid Acquisition teams to enrich our database and ensure a consistent, high-quality lead pipeline, leveraging insights to improve targeting accuracy.

• Test and implement new outreach tools and technologies, staying on top of industry innovations to support efficient and scalable lead generation.

4. Innovation and Process Improvement

• Drive a creative approach to outbound tactics, identifying opportunities to expand our outreach arsenal and push the boundaries of outbound marketing.

• Continuously optimize and refine processes by incorporating data-driven insights, A/B testing, and feedback loops for continuous improvement in lead quality and conversion rates.

Analyze competitors and other B2B SaaS companies outbound marketing strategy to stay up-to-date with the latest trends and incorporate insights into our strategies

What We’re Looking For

• Minimum 3-5+ years of experience in outbound marketing in the B2B space, with a focus on outbound lead generation and collaboration with Sales teams.

• Proficiency in documenting, tracking, prioritizing, and following up on many simultaneous tasks with the ability to hit and exceed deadlines.

• Proficiency in CRM, intent-based marketing, and campaign management; experience with tools like HubSpot, Salesforce, LinkedIn Sales Navigator, or similar is a plus.

• Strong understanding of the target segment within SMBs.

• Analytical and data-driven mindset, comfortable working with intent data, lead scoring, and performance tracking with tools such as Looker Studio, Google Sheets and Pigment.

• Excellent communication and project management skills, with a proven ability to drive cross-functional collaboration.

• Fluent in French & in English

What we offer

Flexibility: We believe it is key to produce your best work and to be fulfilled. We therefore offer the possibility to work away from our main offices, within France/UK/Spain; as well as abroad for a defined period. Further requirements may apply depending on the role and your overall experience.
Learning & Development: In PayFit we have a great learning platform where you can learn new skills every day with the support of our company. We also have English language courses to improve your business communication vocabulary and get to the next level.
Career Development: We want you to progress and be free to choose which direction you want to grow. There are also opportunities for internal moves.
Health promotion: A Gym at our Paris office and a GymLib subscription with preferential rates. 4 paid sessions with a mental health practitioner and online support with Moka.Care.
Health insurance: Mutuelle Henner (60% covered by PayFit).
Transportation: 50% covered for your public transportation card for those living within Ile de France. A budget to travel to the office for those who live outside of it.
Meals: A restaurant card with our partner Swile ( 9€ per workday).
Home office budget: 150€ per year to help you get set up in the best conditions. A MacBook is our standard working tool.
Parental support: 20 weeks maternity leave covered by PayFit and 4 weeks leave for the second parent.
Time off: 25 days of holidays + RTT days (depending on the contract).

Disability Inclusion: All of our positions are open to any person living with a disability. To guarantee equal treatment and opportunities, we will take, based on individual needs, appropriate measures to adapt the work conditions of PayFiters with disabilities, and if needed also during the recruitment process. Please let us know what you need and we will do our best to accommodate!